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Habuild · Health tech · B2C
Two features that lifted class attendance 19% in three months
Product Management Intern · Aug – Nov 2024 · Contributed
- Problem
- Members of an online yoga programme were skipping live classes and quietly churning.
- What I did
- Launched 'Yoga Together', for practising with others, and 'Pause My Subscription', so members could take a break without cancelling.
- Outcome
- Class attendance rose 19% within three months of launch.
- +19%Class attendancewithin three months of launch — VERIFY baseline
Context
Habuild runs live online yoga classes on a subscription. Attendance is the habit that keeps members subscribed, so it was the metric that mattered.
What we shipped
Yoga Together let members practise alongside people they knew, adding a social reason to show up.
Pause My Subscription gave members who needed a break an option other than cancelling.
Results
Class attendance rose 19% within three months of launch.